At Loftie, we believe that every day is a new opportunity to reach for the sky and become your very best. That’s why we designed the Loftie Clock with features to help you live more intentionally, recharge fully, and embrace the endless possibilities each day brings.

With Loftie’s two-phase alarm, mornings are no longer jarring or rushed. A gradual transition from sleep to wakefulness ensures you don’t feel groggy or overwhelmed, giving you space to ease into your day with clarity and intention. It’s the perfect way to set the tone for a day where anything is possible, letting you embrace each moment with energy and purpose.

Loftie helps you start and end your day with a clear and positive mindset through powerful affirmations and  meditations. These guided moments of self-reflection encourage growth and bring clarity to your intentions. With Loftie, you’ll feel empowered to approach each day with confidence, unlocking your best self from the moment you wake.

Reconnect with the calming energy of nature right in your home. Loftie’s nature soundscapes, including birdsong, ocean waves, and forest breezes, create a peaceful atmosphere that soothes your mind and keeps you centered. These sounds help you ground and recharge, whether you're winding down from a busy day or finding a refreshing start to your morning.

Building healthy, intentional routines is easier than ever with Loftie+ Routines. Set habits for your nightly wind-down, that bring balance and structure to your day. Whether you’re focusing on productivity, wellness, or relaxation, Loftie helps you create a routine that fits your lifestyle and supports your goals.

Worldwide everyone from Kylie Jenner to Vogue are raving about Loftie. The Loftie Lamp has been praised for its ability to transform sleep routines with calming light modes and customizable sunrise alarms. Trusted by over 150,000 customers and featured in The New York Times and Forbes, it’s the go-to choice for creating better nights and brighter mornings.