Leaving behind the jarring sound of a phone alarm is something many of us dream about. What if waking up felt like a gentle invitation to start your day instead of an abrupt panic? 

Meet the Loftie Clock—a sleek and modern upgrade to your morning routine. With its two-phase alarm system, built-in nightlight, and extensive library of relaxing sounds, Loftie is more than just an alarm clock—it's your gateway to sleeping better and rising easier. 

Waking up with Loftie helps to reduce prolonged brain fog and grogginess associated with sleep inertia. A first-of-its-kind, two-phased alarm gradually wakes you up, mimicking your body’s natural waking process. The first tone brings you out of sleep, and the second lifts you into consciousness. Customize your wake-up with gentle, nature-inspired sounds instead of jarring alarm noises.

Research shows that proper sleep hygiene—like establishing consistent wake and wind-down routines—can significantly reduce stress and improve focus during the day.

With its gentle wake-up tones and ability to help regulate your sleep-wake cycle, Loftie promotes the kind of restorative sleep that leads to better cognitive performance, improved decision-making, and reduced anxiety. It’s not just an alarm clock—it’s your tool for starting the day with a clear mind and a sense of calm.

You can set automatic sound routines for any day of the week, cueing your mind and body when it’s time to wind down or wake up. Access hundreds of calming soundscapes, from breathwork and sound baths to guided meditations.

You can also stream audio from any Bluetooth device to enjoy your own music and audio content from your Loftie.

Worldwide everyone from Kylie Jenner to Vogue are raving about the Loftie Clock. New York Times’ Wirecutter has named it the favorite alarm clock for four years running, noting its delightful sounds, user-friendly interface, and abundance of convenient features.